PMFT Digest 33 - Jobs and Users

2014 Nov 17, by David Kim



PM Reading Digest - Jobs and Users

The secret of getting ahead is getting started.

I attended Neil McCarthy’s (Yammer Product Director) talk on Enterpries Freemium. I found it interesting, especially in uncovering some trends that point to both the convergence and divergence of consumer and enterprise apps.

For example, migration from consumer freemium to enterprise premium (from the deck):

  • Gmail/google docs -> Google apps
  • Dropbox -> Dropbox for business
  • Evernote -> Evernote for business

See slide deck link below.

And those themes from enterprise and consumer web reminded me of Jeff’s article about the future of computing: mobile web browser on a tablet. (Jeff previously founded Stack Overflow.)

Don’t Fear the Freemium by Neil McCarthy

(slide deck)

The Tablet Turning Point by Jeff Atwood

“Apps are great and all, but there has to be some place for this year’s bumper crop of obscene amount of computing superpower to go. I like to use history as my guide, and I believe it’s going exactly the same place it did on desktops and laptops — that no-installing-anything friend of every lazy user on the planet, the inevitable path of least resistance, the mobile web browser.”

How to Run Live User Testing Sessions by Brenden Mulligan

“At Cluster, we’re big fans of iteration and experimentation. Since we launched publicly in February 2013, we have rapidly iterated the product on both iOS and Android.”

Empathy: A Product Manager’s Key To Success by Catherine Shyu

(Anyone can learn techniques for running a survey or test; good empathy requires more practice and discipline.)

“So how do you practice empathy? It’s simple — get away from your computer and start talking to stakeholders and customers.”

The Effective Executive

I know there are lot of good product books out there (many listed in the resources page), but when it comes to leading and just being plain effective, I can think of nothing better than the concise book The Effective Executive by Peter Drucker.

Effective Executive Book by Drucker

Product Manager Jobs

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Donating = Caring

If you find any value and encouragement in the PMFT Digest, please consider becoming a Supporter with a small recurring or one-time donation of your choosing, between a cup of coffee and a mission taco.



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